Deportivo Rose City is a grassroots, working-class soccer team based in Portland, Oregon that plays in the fourth-tier United Premier Soccer League (UPSL).
In January 2023, I was approached by the team to explore a crest redesign that represented Portland's Mexican-American community to an audience that struggled to associate the word deportivo with sports. The team also wanted a more sponsor-friendly crest that was in line with traditional soccer branding.
The 2023 crest redesign was the foundation for the growth & continued success of the team. In spring 2025, I was brought back to create the logo for a new sister team called Deportivo Rose City West that plays in the same UPSL division and is based out of Forest Grove, Oregon. Later that year, Deportivo Rose City clinched its second-ever Oregon UPSL championship en route to the national UPSL semifinals.
|| CLIENT
Deportivo Rose City
Deportivo Rose City West
Deportivo Rose City
Deportivo Rose City West
|| SCOPE OF WORK
Team rebranding
Kit design consultation
Team rebranding
Kit design consultation
|| PROGRAMS USED
Adobe Illustrator
Adobe Illustrator
|| IN THE MEDIA
KATU News on Deportivo Rose City
(Link only works on incognito windows for some reason)
KATU News on Deportivo Rose City
(Link only works on incognito windows for some reason)
|| MOODBOARD
|| SKETCHES & FIRST ROUND OPTIONS
To represent both Portland and the Mexican-American community, I combined elements of Portland's famous roses with Mexican folk art associated with celebrations such as Dia de los Muertos. During the second round of concepts, I was asked to include a reference to Portland's famous (but heavily copyrighted) White Stag sign.
|| SECOND ROUND OPTIONS
After the rebrand was put on hiatus for a few months, the team decided to drop the reference to the White Stag sign and to go forward with a crest inspired by papel picado decorations.
|| FINAL DELIVERABLES
